Quy trình 7 bước viết Content SEO AI, Kèm Prompt chi tiết

# Core Mindset for Content Writing

## 1. Hemingway’s 4 Rules for Efficient Writing

Ernest Hemingway, the world-renowned author, established four golden rules to ensure content remains concise, direct, focused, and value-driven, with a primary emphasis on the reader:

* **Use Short Sentences:** Aim to trim sentences down, especially if they exceed 30 words, unless there is a compelling reason to keep them long. For instance, instead of saying, *"Oscar Wilde’s novel, The Picture of Dorian Gray, contains an incredibly long sentence of 127 words, illustrating the complex and multilayered prose style common in 19th-century literature,"* you could write: *"In The Picture of Dorian Gray, Oscar Wilde includes a 127-word sentence. This exemplifies the complex prose of the 19th century."*
* **Use Short First Paragraphs (and short paragraphs in general):** This captures the reader's attention immediately and improves scannability. Frequent line breaks create "negative space" (white space), making the text easier to read on digital screens.
* **Use Vigorous English:** This does not mean writing aggressively; rather, it involves using highly focused, intentional language. Every word must carry weight. It requires careful research to express ideas with sharpness and passion.
* **Be Positive, Not Negative:** Describe what something *is* rather than what it *is not*. This makes writing more direct and avoids wordiness. For example, instead of saying "the product is not expensive," say "**affordable**." Instead of "not clear," use "**confusing**."

## 2. Google’s Guidelines on AI Content and the Importance of E-E-A-T

Google prioritizes content quality over the method of production. They encourage **"People-first content"** and emphasize the following principles:

* **Reward Quality, Regardless of Production:** Google’s ranking systems reward original, high-quality content that demonstrates **E-E-A-T** (Experience, Expertise, Authoritativeness, and Trustworthiness). Google does not penalize AI-generated content as long as it is helpful.
* **Anti-Spam, Not Anti-AI:** Using AI to manipulate search rankings violates spam policies. However, using AI to generate useful content (e.g., sports scores, weather forecasts) or as a supportive tool is permitted. AI does not grant a special advantage to content.
* **Focus on People-First Content:** Content must be created primarily for humans, providing original information, comprehensive analysis, and added value, rather than being designed to manipulate search engines.
* **Understand and Apply E-E-A-T:** Google’s systems prioritize content showing E-E-A-T, with **Trustworthiness** being the most critical factor. Search Quality Raters use these criteria to evaluate content and help Google improve its ranking algorithms.
* **The "Who, How, and Why" Framework:** To align with Google's standards, content should clarify: **Who** created the content (clear byline), **How** it was created (disclosure of AI use if applicable), and **Why** it was created (the primary purpose must be to help readers, not to gain search engine traffic).

## 3. Content Self-Assessment Guide for Creating Helpful Content

This guide helps creators self-audit their work to ensure it meets Google's standards for "people-first content" and avoids "search engine-first content."

* **Self-Assess Your Content:** Constantly question the quality, value, and originality of your work. Seek honest feedback from individuals unaffiliated with your website.
* **Content and Quality Questions:** Focus on providing original information, deep analysis, and significant added value compared to other sources. Titles should be descriptive and helpful, avoiding clickbait or exaggeration. Content must be produced carefully, not sloppily or through mere rewriting.
* **Expertise Questions:** Ensure the content demonstrates expertise and builds trust through clear sourcing, evidence of subject-matter knowledge, and background information about the author or the site. Content should be written or reviewed by an expert.
* **Great Page Experience:** Focus on providing a high-quality overall user experience, not just focusing on isolated technical aspects.
* **Avoid Search Engine-First Content:** Do not write content solely to attract SEO traffic, mass-produce articles, summarize others without adding value, or write about trending topics unrelated to your niche. Additionally, do not write to a specific word count thinking Google prefers it (they do not).

# Core Mindset for Content Writing

## 1. Hemingway’s 4 Rules for Efficient Writing

Ernest Hemingway, the world-renowned author, established four golden rules to ensure content remains concise, direct, focused, and value-driven, with a primary emphasis on the reader:

* **Use Short Sentences:** Aim to trim sentences down, especially if they exceed 30 words, unless there is a compelling reason to keep them long. For instance, instead of saying, *"Oscar Wilde’s novel, The Picture of Dorian Gray, contains an incredibly long sentence of 127 words, illustrating the complex and multilayered prose style common in 19th-century literature,"* you could write: *"In The Picture of Dorian Gray, Oscar Wilde includes a 127-word sentence. This exemplifies the complex prose of the 19th century."*
* **Use Short First Paragraphs (and short paragraphs in general):** This captures the reader's attention immediately and improves scannability. Frequent line breaks create "negative space" (white space), making the text easier to read on digital screens.
* **Use Vigorous English:** This does not mean writing aggressively; rather, it involves using highly focused, intentional language. Every word must carry weight. It requires careful research to express ideas with sharpness and passion.
* **Be Positive, Not Negative:** Describe what something *is* rather than what it *is not*. This makes writing more direct and avoids wordiness. For example, instead of saying "the product is not expensive," say "**affordable**." Instead of "not clear," use "**confusing**."

## 2. Google’s Guidelines on AI Content and the Importance of E-E-A-T

Google prioritizes content quality over the method of production. They encourage **"People-first content"** and emphasize the following principles:

* **Reward Quality, Regardless of Production:** Google’s ranking systems reward original, high-quality content that demonstrates **E-E-A-T** (Experience, Expertise, Authoritativeness, and Trustworthiness). Google does not penalize AI-generated content as long as it is helpful.
* **Anti-Spam, Not Anti-AI:** Using AI to manipulate search rankings violates spam policies. However, using AI to generate useful content (e.g., sports scores, weather forecasts) or as a supportive tool is permitted. AI does not grant a special advantage to content.
* **Focus on People-First Content:** Content must be created primarily for humans, providing original information, comprehensive analysis, and added value, rather than being designed to manipulate search engines.
* **Understand and Apply E-E-A-T:** Google’s systems prioritize content showing E-E-A-T, with **Trustworthiness** being the most critical factor. Search Quality Raters use these criteria to evaluate content and help Google improve its ranking algorithms.
* **The "Who, How, and Why" Framework:** To align with Google's standards, content should clarify: **Who** created the content (clear byline), **How** it was created (disclosure of AI use if applicable), and **Why** it was created (the primary purpose must be to help readers, not to gain search engine traffic).

## 3. Content Self-Assessment Guide for Creating Helpful Content

This guide helps creators self-audit their work to ensure it meets Google's standards for "people-first content" and avoids "search engine-first content."

* **Self-Assess Your Content:** Constantly question the quality, value, and originality of your work. Seek honest feedback from individuals unaffiliated with your website.
* **Content and Quality Questions:** Focus on providing original information, deep analysis, and significant added value compared to other sources. Titles should be descriptive and helpful, avoiding clickbait or exaggeration. Content must be produced carefully, not sloppily or through mere rewriting.
* **Expertise Questions:** Ensure the content demonstrates expertise and builds trust through clear sourcing, evidence of subject-matter knowledge, and background information about the author or the site. Content should be written or reviewed by an expert.
* **Great Page Experience:** Focus on providing a high-quality overall user experience, not just focusing on isolated technical aspects.
* **Avoid Search Engine-First Content:** Do not write content solely to attract SEO traffic, mass-produce articles, summarize others without adding value, or write about trending topics unrelated to your niche. Additionally, do not write to a specific word count thinking Google prefers it (they do not).

### Context:
If you are a user in Vietnam and you are searching on Google for the keyword [KEYWORDS] in the field of [Topic], then:
## Task:
What questions or information do you need to know from the article? And what information do you hope to receive from the article? That is, what useful information will the article provide to help you answer your questions?

In this section, answer by providing and explaining the questions or information you need to know from the article, then continue by providing information about what information you hope to receive from the article.

### Request:
Please propose and analyze as specifically and in detail as possible. The clearer and more detailed you are in describing the customer's needs and search intentions, the better.

### Context:
If you are a user in Vietnam and you are searching on Google for the keyword [KEYWORDS] in the field of [Topic], then:
## Task:
What questions or information do you need to know from the article? And what information do you hope to receive from the article? That is, what useful information will the article provide to help you answer your questions?

In this section, answer by providing and explaining the questions or information you need to know from the article, then continue by providing information about what information you hope to receive from the article.

### Request:
Please propose and analyze as specifically and in detail as possible. The clearer and more detailed you are in describing the customer's needs and search intentions, the better.

# Task:
Please help me research and find all the important information related to the topic (e.g., definitions, detailed explanations, relevant statistics (if any, e.g., parameters, data statistics, years, latest reports, etc.), relevant policies or regulations (if any), etc.). In short, important data to answer the user's questions below: [KEYWORD]

# Task:
Please help me research and find all the important information related to the topic (e.g., definitions, detailed explanations, relevant statistics (if any, e.g., parameters, data statistics, years, latest reports, etc.), relevant policies or regulations (if any), etc.). In short, important data to answer the user's questions below: [KEYWORD]

# Task:
Help me research the following types of keywords for the keyword [KEYWORDS] I'm preparing to write about. The goal of these keywords is for me to insert them into the content and headings of the article, to help Google better understand the context and meaning of the article I'm writing.

- Long-tail keywords
- Related keywords
- LSI Keywords
- .....

# Task:
Help me research the following types of keywords for the keyword [KEYWORDS] I'm preparing to write about. The goal of these keywords is for me to insert them into the content and headings of the article, to help Google better understand the context and meaning of the article I'm writing.

- Long-tail keywords
- Related keywords
- LSI Keywords
- .....

# Context:
I'm sending you 3 articles currently ranking at the top of Google for your reference. I've also provided you with important information about user search intent and the latest data.

# Task: Please read through the sections below and carefully remember the information I've included in the sample, especially the figures and data, to prepare an outline for me.

These are 3 top-ranking articles on Google for you to use to support me on the website [TÊN MIỀN CỦA BẠN] with the keyword: [KEYWORDS]

# Information:

[Article 1: ]

[Article 2: ]

[Article 3: ]

# Context:
I'm sending you 3 articles currently ranking at the top of Google for your reference. I've also provided you with important information about user search intent and the latest data.

# Task: Please read through the sections below and carefully remember the information I've included in the sample, especially the figures and data, to prepare an outline for me.

These are 3 top-ranking articles on Google for you to use to support me on the website [TÊN MIỀN CỦA BẠN] with the keyword: [KEYWORDS]

# Information:

[Article 1: ]

[Article 2: ]

[Article 3: ]

# Task: Create an outline for my article based on the content of the two articles I sent above for the keyword: [KEYWORDS]

# Note: Please carefully remember all the requirements below before starting:

## 1. Ensure the content clearly includes 3 elements: Why - How - Who

Why does the content exist? Does the content need to genuinely benefit the user? Clearly answer: why do users need this content? What benefits do they gain?

How is the content created? Be transparent about the content creation process. Does it involve testing, real-world experience, or specific research?

Who created the content? Use "I". Clearly demonstrate the author's expertise, experience, or specific role. Include the author's biography at the beginning of the article. If so, create a clear author introduction with a detailed link to the author's page.

## 2. Ensure the content incorporates the E-E-A-T (Experience – Expertise – Authoritativeness – Trustworthiness) elements of the brand and the author.

Prioritize incorporating real-world experiences: real examples, measurement results, photos, email samples, customer feedback, etc.
Include quotes from experts or sources from reputable organizations or publications to demonstrate expertise: If possible, clearly state who the author is and why they have the authority to write on that topic (Authoritativeness).

Be transparent about the source of information, research process, and reviewers, if any, to increase trustworthiness.

## 3. Here is some information about the website and author for your reference:

### Website Information:

[GIỚI THIỆU WEBSITE CỦA BẠN]

### Author Information:

[GIỚI THIỆU TÁC GIẢ BÀI VIẾT]

## 4. Article Structure and Format:

- Write an introductory paragraph (sapo) of approximately 50-100 words for a blog post using the submitted keywords. Briefly introduce the reason for writing, the main content to be covered, and finally, a natural introduction about the author. The writing style should be friendly, easy to read, not too rigid, and avoid clichés. Write as if you are speaking directly to someone curious about this article.

- The sapo and author introduction should be combined into one heading.

- Do not use dividers or icons throughout the article.

- The number of H2 and H3 subheadings should be appropriate to the researched information and should be included in the content writer's outline. These H2 subheadings must clearly explain the main keywords and content discussed in the article. H3 subheadings must also clearly, specifically, and detailedly explain the information in H2 to ensure the article is as comprehensive as possible, optimizing the semantic and informational effectiveness of the article, meeting the search intent and answering all the reader's questions.

- Mark the Headings in the Outline for easy follow-through. For example: H2: abc.... ; H3: xyz.....
- Do not number the headings and do not capitalize the entire heading tag; only capitalize the first letter of the heading.

- Before using the FAQ, add a PR Heading introducing the website/business and its services, along with a CTA.

- Include an H2 tag with 2-3 FAQ questions answering other reader questions.

- At the end of the article, there is an H2 tag listing the sources of the article, which are the URLs I sent you, and adding 1-2 more sources from well-known websites in the industry worldwide.

# Task: Create an outline for my article based on the content of the two articles I sent above for the keyword: [KEYWORDS]

# Note: Please carefully remember all the requirements below before starting:

## 1. Ensure the content clearly includes 3 elements: Why - How - Who

Why does the content exist? Does the content need to genuinely benefit the user? Clearly answer: why do users need this content? What benefits do they gain?

How is the content created? Be transparent about the content creation process. Does it involve testing, real-world experience, or specific research?

Who created the content? Use "I". Clearly demonstrate the author's expertise, experience, or specific role. Include the author's biography at the beginning of the article. If so, create a clear author introduction with a detailed link to the author's page.

## 2. Ensure the content incorporates the E-E-A-T (Experience – Expertise – Authoritativeness – Trustworthiness) elements of the brand and the author.

Prioritize incorporating real-world experiences: real examples, measurement results, photos, email samples, customer feedback, etc.
Include quotes from experts or sources from reputable organizations or publications to demonstrate expertise: If possible, clearly state who the author is and why they have the authority to write on that topic (Authoritativeness).

Be transparent about the source of information, research process, and reviewers, if any, to increase trustworthiness.

## 3. Here is some information about the website and author for your reference:

### Website Information:

[GIỚI THIỆU WEBSITE CỦA BẠN]

### Author Information:

[GIỚI THIỆU TÁC GIẢ BÀI VIẾT]

## 4. Article Structure and Format:

- Write an introductory paragraph (sapo) of approximately 50-100 words for a blog post using the submitted keywords. Briefly introduce the reason for writing, the main content to be covered, and finally, a natural introduction about the author. The writing style should be friendly, easy to read, not too rigid, and avoid clichés. Write as if you are speaking directly to someone curious about this article.

- The sapo and author introduction should be combined into one heading.

- Do not use dividers or icons throughout the article.

- The number of H2 and H3 subheadings should be appropriate to the researched information and should be included in the content writer's outline. These H2 subheadings must clearly explain the main keywords and content discussed in the article. H3 subheadings must also clearly, specifically, and detailedly explain the information in H2 to ensure the article is as comprehensive as possible, optimizing the semantic and informational effectiveness of the article, meeting the search intent and answering all the reader's questions.

- Mark the Headings in the Outline for easy follow-through. For example: H2: abc.... ; H3: xyz.....
- Do not number the headings and do not capitalize the entire heading tag; only capitalize the first letter of the heading.

- Before using the FAQ, add a PR Heading introducing the website/business and its services, along with a CTA.

- Include an H2 tag with 2-3 FAQ questions answering other reader questions.

- At the end of the article, there is an H2 tag listing the sources of the article, which are the URLs I sent you, and adding 1-2 more sources from well-known websites in the industry worldwide.

# Task: Write the following paragraph following the rules I have asked you to learn and remember:

[HEADING CẦN VIẾT]

# Request:
- I want you to use the following keywords that I have researched to include in the content of your article, with the aim of helping Google better understand the meaning and topic of the article. However, ABSOLUTELY DO NOT stuff keywords; insert them naturally and as appropriately as possible.

[TỪ KHÓA ĐÃ RESEARCH Ở BƯỚC 4]

# Some key points to note when writing content:
- My brand is [TÊN THƯƠNG HIỆU CỦA BẠN]. Please include this brand in your article occasionally, but do not overuse or stuff keywords.

- Content must be written in Vietnamese and strictly adhere to Vietnamese grammar.

- Use simple, easy-to-understand language that anyone can grasp; avoid jargon unless absolutely necessary or irreplaceable.

- When writing, add specific data, avoiding vague and unclear statements (e.g., "a few days" → 3 days; "a few methods" → 3 methods, etc.).

- The content must strictly adhere to NLP (Natural Language Processing) friendly formatting, emphasizing clarity and simplicity in structure and language. Ensure sentences follow the subject-predicate-adverbial-object order and adhere to standard Vietnamese grammar.

- The content must be concise, simple, and directly address the issue, strictly adhering to the "Hemingway Rules for Content." ABSOLUTELY DO NOT write rambling, lengthy texts that provide no value, information, or data to the reader. This method aims to help search engines understand the content faster, while minimizing reader time and still allowing them to find answers to their questions.

- While prioritizing NLP-friendly content (90%), also dedicate (10%) of your focus to making content engaging and interesting for readers, balancing NLP optimization with reader satisfaction to create content that not only ranks well on search engines but is also appealing and valuable to readers.

- Incorporate real-world stories or examples into your content as if you were sharing information with a friend, helping them better understand the topic.

# Task: Write the following paragraph following the rules I have asked you to learn and remember:

[HEADING CẦN VIẾT]

# Request:
- I want you to use the following keywords that I have researched to include in the content of your article, with the aim of helping Google better understand the meaning and topic of the article. However, ABSOLUTELY DO NOT stuff keywords; insert them naturally and as appropriately as possible.

[TỪ KHÓA ĐÃ RESEARCH Ở BƯỚC 4]

# Some key points to note when writing content:
- My brand is [TÊN THƯƠNG HIỆU CỦA BẠN]. Please include this brand in your article occasionally, but do not overuse or stuff keywords.

- Content must be written in Vietnamese and strictly adhere to Vietnamese grammar.

- Use simple, easy-to-understand language that anyone can grasp; avoid jargon unless absolutely necessary or irreplaceable.

- When writing, add specific data, avoiding vague and unclear statements (e.g., "a few days" → 3 days; "a few methods" → 3 methods, etc.).

- The content must strictly adhere to NLP (Natural Language Processing) friendly formatting, emphasizing clarity and simplicity in structure and language. Ensure sentences follow the subject-predicate-adverbial-object order and adhere to standard Vietnamese grammar.

- The content must be concise, simple, and directly address the issue, strictly adhering to the "Hemingway Rules for Content." ABSOLUTELY DO NOT write rambling, lengthy texts that provide no value, information, or data to the reader. This method aims to help search engines understand the content faster, while minimizing reader time and still allowing them to find answers to their questions.

- While prioritizing NLP-friendly content (90%), also dedicate (10%) of your focus to making content engaging and interesting for readers, balancing NLP optimization with reader satisfaction to create content that not only ranks well on search engines but is also appealing and valuable to readers.

- Incorporate real-world stories or examples into your content as if you were sharing information with a friend, helping them better understand the topic.